Project year: 2015
Work type: Poster
Client: Hui-Yu

A poster, a series of photography, an exhibition about love and lost, inspired by the lyrics of the old love song, "Smoke Gets In Your Eyes" by The Platters.

The design's starting point is from the lyrics, 'when your heart's on fire, you must realize smoke gets in your eyes.' I've tried to capture the idea of falling and losing in love by creating a dispersing smoke like typeface. The content texts on the poster form the shapes of double x (xx), symbolizing love (slang words for kisses) and fail (wrong).