Project year: 2016
Work type: Art Direction, Invitation Design, Table Decor
Client: Shang Xia, ART HAUS
Together with the Hermes Group, Chinese designer Ms. Jiang Qiong Er has set up the SHANG XIA company in Shanghai to create a 21st century brand from the best of traditional Chinese and other Asian craftsmanship and design. Focusing on the clothes and the home, the collections include furniture, decorative objects, accessories and luxurious garments.
Celebrating the opening of the very first shop-in-shop at ART HAUS in Taipei, the events include the welcome dinner, press conference, Autumn Winter 2016 runway show as well as the very unique traditional hand-felting technique demonstration.
Inspired by Shang Xia's logo, the visual design of the opening event combines the geometry lines and structures with the iconic red of Shang Xia and the gold of ART HAUS.