Project year: 2023
Work type: Art Direction, Graphic Design
Client: ART HAUS

The ART HAUS 2023 Lunar New Year red envelope design is themed around the traditional New Year's auspicious phrase "Jade Rabbit Welcomes Spring."

Using three different types of hot stamping foil, it presents an image of a golden rabbit concealed within an interwoven thicket of grass, creating an intricate visual composition. Viewing from different angles results in varying gloss effects.

ART HAUS 2023 農曆新年紅包設計以傳統的新年吉祥語「玉兔迎春」作為主題。透過三種不同的熱燙箔,呈現金色的兔子隱藏在交織的草叢中形體交錯的畫面,在不同角度下觀看會有不一樣的光澤效果。