Project year: 2017
Work type: Art Direction, Envelope Design, Campaign Photography
Client: ART HAUS
Red Envelope Design and Chinese New Year Campaign Photography for ART HAUS.
The design is inspired by the traditional Chinese window grilles. In Chinese culture, the circle stands for “fulfilled”, “oneness”, “perfection” and “unity”. The continuous circles grow into the abstract geometric pattern of the red envelope.
By emphasizing the hand gestures, the campaign photography conveys the idea of give-and-take in red envelope exchange tradition.